How in the world are TV series getting on air in 2018? Who is in charge? The Network, programmer, talent agency, advertiser, celebrities, the viewer?
We have before us a new media world which has forced a change of the rules, if in fact there are any rules left.
Money still rules and always will, but money has taken an interesting step up. Mainstream syndication companies and talent agencies still have a hold on the valuable TV airtime most producers seek.
It used to be a strangle hold, organically morphing into a simple pliable "hold". The power of money and profit are playing a bigger role than ever before.
In the USA, Broke Girls was canceled with Deadline reporting that it went away mainly because CBS did not have ownership rights to the production. A production which was still producing strong ratings and supported by advertisers.
Today the key to getting on air, if you have very few contacts or connections is to create a full package for the TV Network or Station.
Bring strong demographically focused content with advertiser support aligned with a digital media plan. Meaning bring viewers, money and viral attraction.
Find a way to guarantee it all and sure enough you may be on air in 2018. It's easier than you think and yet at the same time hard as you would imagine.
There is no easy road, but if you bring a fully packaged deal to any network, doors will open.
We at Global Media Fusion can show you how, we do this every day.
How in the world are TV series getting on air in 2018? Who is in charge? The Network, programmer, talent agency, advertiser, celebrities, the viewer?
We have before us a new media world which has forced a change of the rules, if in fact there are any rules left.
Money still rules and always will, but money has taken an interesting step up. Mainstream syndication companies and talent agencies still have a hold on the valuable TV airtime most producers seek.
It used to be a strangle hold, organically morphing into a simple pliable "hold". The power of money and profit are playing a bigger role than ever before.
In the USA, Broke Girls was canceled with Deadline reporting that it went away mainly because CBS did not have ownership rights to the production. A production which was still producing strong ratings and supported by advertisers.
Today the key to getting on air, if you have very few contacts or connections is to create a full package for the TV Network or Station.
Bring strong demographically focused content with advertiser support aligned with a digital media plan. Meaning bring viewers, money and viral attraction.
Find a way to guarantee it all and sure enough you may be on air in 2018. It's easier than you think and yet at the same time hard as you would imagine.
There is no easy road, but if you bring a fully packaged deal to any network, doors will open.
We at Global Media Fusion can show you how, we do this every day.
Copyright 2017 Global Media Fusion, Inc.
Copyright 2017 Global Media Fusion, Inc.
Lauren Williams - Robert Blagman
Messages Only : +1-646-504-7414
Los Angeles - New York - London
Coming Soon : Other fun places
Lauren Williams - Robert Blagman
Messages Only : +1-646-504-7414
Los Angeles - New York - London
Coming Soon : Other fun places
WHO'S IN CHARGE ANYWAY?
WHO'S IN CHARGE ANYWAY?