LAUREN HIRSCH WILLIAMS

LAUREN HIRSCH WILLIAMS

ROBERT BLAGMAN

ROBERT BLAGMAN

Lauren Hirsch-Williams has a unique blend of backgrounds – from being a Fortune 100 corporate executive to entrepreneur and consultant. Her expertise lies in understanding the creative path to 

Lauren Hirsch-Williams has a unique blend of backgrounds – from being a Fortune 100 corporate executive to entrepreneur and consultant. Her expertise lies in understanding the creative path to 

best reach consumers and motivate them to action. With over 30 years experience of brand strategy, creative execution and production excellence, she brings a wealth of knowledge to consumer driven projects.

After starting her career in the advertising agency media world, Lauren became a Worldwide Director of Advertising and Consumer Communications at PepsiCo. This role has only been held by a handful of people. She was accountable for overseeing brand and corporate advertising on Frito-Lay’s 15+ brands, including Doritos, Tostitos, Lays, Ruffles and Cheetos among dozens of other brands. This role included strategic and creative work in over 40 countries.

In that role, she was part of the team that pioneered product placement in the entertainment industry as an innovative alternative to traditional advertising. This began with her Hollywood studio-related work on high profile, Oscar-nominated films such as Rainman, featuring Cheetos (Dustin Hoffman’s ‘crutch’ in the film), and Back to the Future, which featured Pepsi and Doritos products throughout.

She was responsible for over $250M dollars in production budgets that supported $1B+ in media spending and spearheaded a massively successful creative advertising platform that was credited with an increase of 11% on a billion dollar brand: Doritos. In addition, Lauren was responsible for creating aggressive and innovative marketing campaigns on other large-scale and small-scale businesses via stellar execution in consumer communications, including packaging design, PR, and outdoor media on top of traditional TV, print and radio. 

Lauren was also part of a pioneering group of entrepreneurs creating online crowdsourcing sites. She created and founded MovieHatch.com in 2007 to fill a much-needed solution to the film - entertainment industry problem of using a “ gut guess” as its method for decision-making on original content. MovieHatch secured audiences up front – prior to investment in production – with both online and offline marketing promotions and events to improve a project’s ROI and to build a strong digital following. MovieHatch now boasts over 10 training programs to help aspiring artists learn the business side of the entertainment industry.

In an entrepreneurial role, Lauren has consulted on consumer insights and communications in a vast range of industries in both the online and offline world, including online gaming, consumer packaged goods, consumer services and B-to-B services. During the Internet boom of the late 90s, Lauren began working as a strategic marketing advisor for tech focused companies from home goods to artificial intelligence technology. 

best reach consumers and motivate them to action. With over 30 years experience of brand strategy, creative execution and production excellence, she brings a wealth of knowledge to consumer driven projects.

After starting her career in the advertising agency media world, Lauren became a Worldwide Director of Advertising and Consumer Communications at PepsiCo. This role has only been held by a handful of people. She was accountable for overseeing brand and corporate advertising on Frito-Lay’s 15+ brands, including Doritos, Tostitos, Lays, Ruffles and Cheetos among dozens of other brands. This role included strategic and creative work in over 40 countries.

In that role, she was part of the team that pioneered product placement in the entertainment industry as an innovative alternative to traditional advertising. This began with her Hollywood studio-related work on high profile, Oscar-nominated films such as Rainman, featuring Cheetos (Dustin Hoffman’s ‘crutch’ in the film), and Back to the Future, which featured Pepsi and Doritos products throughout.

She was responsible for over $250M dollars in production budgets that supported $1B+ in media spending and spearheaded a massively successful creative advertising platform that was credited with an increase of 11% on a billion dollar brand: Doritos. In addition, Lauren was responsible for creating aggressive and innovative marketing campaigns on other large-scale and small-scale businesses via stellar execution in consumer communications, including packaging design, PR, and outdoor media on top of traditional TV, print and radio. 

Lauren was also part of a pioneering group of entrepreneurs creating online crowdsourcing sites. She created and founded MovieHatch.com in 2007 to fill a much-needed solution to the film - entertainment industry problem of using a “ gut guess” as its method for decision-making on original content. MovieHatch secured audiences up front – prior to investment in production – with both online and offline marketing promotions and events to improve a project’s ROI and to build a strong digital following. MovieHatch now boasts over 10 training programs to help aspiring artists learn the business side of the entertainment industry.

In an entrepreneurial role, Lauren has consulted on consumer insights and communications in a vast range of industries in both the online and offline world, including online gaming, consumer packaged goods, consumer services and B-to-B services. During the Internet boom of the late 90s, Lauren began working as a strategic marketing advisor for tech focused companies from home goods to artificial intelligence technology. 

In 1985, Robert was appointed Vice President, National Sales Manager at Katz Communications, American TV Sales division.  The youngest executive to be promoted to Vice President in the company’s 80-year history.  As V.P. National Sales Manager, Robert managed 91 TV ad sales executives in 21 U.S.  cities and trained more than 25 sales c a n d i d a t e s . During his ten years at Katz, Robert sold and created more than a documented $1.4 billion of commercial airtime.

In 1985, Robert was appointed Vice President, National Sales Manager at Katz Communications, American TV Sales division.  The youngest executive to be promoted to Vice President in the company’s 80-year history.  As V.P. National Sales Manager, Robert managed 91 TV ad sales executives in 21 U.S.  cities and trained more than 25 sales c a n d i d a t e s . During his ten years at Katz, Robert sold and created more than a documented $1.4 billion of commercial airtime.

He went on to work with KCOP-TV in Los Angeles as Vice President, National Sales Manager and then the Walt Disney Company as the Vice President, National Sales Manager for Disney’s broadcast division. Soon thereafter, Robert moved his television management and commercial sales expertise to Western and Eastern Europe, Russia, and Asia. 

In 1995 Robert and Patrick Jucaud built, created, developed, and managed a new TV network in Eastern Europe, a post-Communist Eastern Europe. Robert created the sales division from the bottom up, training, managing, and setting budget goals, as well as, forging new business sales strategies.  Together they created Shopping TV in Hungary.

In 1998, Robert, partnered with Eicoff & Co. a division of Ogilvy & Mather and won the “Best Corporate Transactional TV Program” award for Kodak  and was also named “One of The Top Ten Media Executives Leading Us Into the 21st Century”  by Response Magazine. 

In 2004 Robert created the Media Fusion group of companies to serve the changing global media landscape. He expanded his consultancy to include advertising and marketing in more than 20 international countries. His annual marketing billing averaged $60 million from 2002 – 2010. Robert has consulted and or managed marketing for more than 70 varied companies since 2000.  

Robert is currently creating, producing, and syndicating television programming for national and international TV networks.  He had an average of 4,000 annual hours of programming airing throughout the world from 2006 -2013.  Robert has a keen and unique professional relationship with a great number of media and marketing companies throughout the world. 

In 2015, Lauren Williams, former Worldwide Director of Advertising and Consumer Communications at PepsiCo and Robert merged companies to create Global Media Fusion, an innovative media agency.   Together they have created amazing breakthrough projects for traditional media and digital platforms including online marketing initiatives.

He went on to work with KCOP-TV in Los Angeles as Vice President, National Sales Manager and then the Walt Disney Company as the Vice President, National Sales Manager for Disney’s broadcast division. Soon thereafter, Robert moved his television management and commercial sales expertise to Western and Eastern Europe, Russia, and Asia. 

In 1995 Robert and Patrick Jucaud built, created, developed, and managed a new TV network in Eastern Europe, a post-Communist Eastern Europe. Robert created the sales division from the bottom up, training, managing, and setting budget goals, as well as, forging new business sales strategies.  Together they created Shopping TV in Hungary.

In 1998, Robert, partnered with Eicoff & Co. a division of Ogilvy & Mather and won the “Best Corporate Transactional TV Program” award for Kodak  and was also named “One of The Top Ten Media Executives Leading Us Into the 21st Century”  by Response Magazine. 

In 2004 Robert created the Media Fusion group of companies to serve the changing global media landscape. He expanded his consultancy to include advertising and marketing in more than 20 international countries. His annual marketing billing averaged $60 million from 2002 – 2010. Robert has consulted and or managed marketing for more than 70 varied companies since 2000.  

Robert is currently creating, producing, and syndicating television programming for national and international TV networks.  He had an average of 4,000 annual hours of programming airing throughout the world from 2006 -2013.  Robert has a keen and unique professional relationship with a great number of media and marketing companies throughout the world. 

In 2015, Lauren Williams, former Worldwide Director of Advertising and Consumer Communications at PepsiCo and Robert merged companies to create Global Media Fusion, an innovative media agency.   Together they have created amazing breakthrough projects for traditional media and digital platforms including online marketing initiatives.

GET IN TOUCH

GET IN TOUCH

Would you like to learn more about us and our opportunities and projects?

Send us an email: Support@GlobalMediaFusion.com

We look forward to hearing from you!

Would you like to learn more about us and our opportunities and projects?

Send us an email: Support@GlobalMediaFusion.com

We look forward to hearing from you!

Select members of our team:

Select members of our team:

Patrick Zuchowicki

Patrick Zuchowicki

Scott Marinoff

Scott Marinoff

Phoebe Clarke

Phoebe Clarke

Andy Kozlov

Andy Kozlov

Irakli Kacharava

Irakli Kacharava

Lauren Williams - Robert Blagman

Lauren@GlobalMediaFusion.com

Messages Only : +1-646-504-7414

Los Angeles - New York - London

Coming Soon : Other fun places

Lauren Williams - Robert Blagman

Lauren@GlobalMediaFusion.com

Messages Only : +1-646-504-7414

Los Angeles - New York - London

Coming Soon : Other fun places

Copyright 2017  Global Media Fusion, Inc.

Copyright 2017  Global Media Fusion, Inc.

HOME       ABOUT US      AFFILIATES/PARTNERS       WORK WITH US       CONTACT

HOME       ABOUT US      AFFILIATES/PARTNERS       WORK WITH US       CONTACT

BRIAN DUFFY

BRIAN DUFFY

Brian is responsible for developing strategic partnerships that drive revenue, increase scale, and expand content distribution.  Duffy has 25+ years of broadcast and interactive experience in the media industry.  In prior roles, Duffy served as Chief Revenue Officer at MyTV Choice and VP Advertising at both WinView Games and TiVo. 

His responsibilities included pioneering interactive TV solutions for advertising clients and partners.  Duffy served as Director of Advertising for NBC TVSD Group managing a broadcast national sales office overseeing all sales for stations websites and digital platforms

Brian is responsible for developing strategic partnerships that drive revenue, increase scale, and expand content distribution.  Duffy has 25+ years of broadcast and interactive experience in the media industry.  In prior roles, Duffy served as Chief Revenue Officer at MyTV Choice and VP Advertising at both WinView Games and TiVo. 

His responsibilities included pioneering interactive TV solutions for advertising clients and partners.  Duffy served as Director of Advertising for NBC TVSD Group managing a broadcast national sales office overseeing all sales for stations websites and digital platforms

ALEX CANO

ALEX CANO

Alex Cano joins Global Media Fusion with 20+ years of multiple disciplinary and varied industry experience.  Most recently, Alex was the General Manager for Bankrate’s Home Equity business.  With full operational and financial responsibility, he successfully expanded the partner portfolio with top institutions such as Bank of America and PNC, leading to unprecedented growth against macro-economic headwinds in 2019.  

Prior to Bankrate, Alex spent 2 years as a negotiation consultant for a handful of Fortune 500 companies, yielding them over $340mm in incremental profit by assisting in the preparation and execution of large commercial negotiations as well as coaching executives.  Alex spent the first 17 years of his career in the media space working for companies such as Discovery Networks, Sony Pictures Television International, HBO, TiVo and DIRECTV where he established and successfully transformed business units into high yielding growth engines.  

While at Sony, Alex led research teams for both ad-sales and distribution for the Latin American market.  At DIRECTV, by conceiving and introducing new products, he directly contributed to the explosive growth in Latin America, tripling revenue in less than 4 years.  Alex Cano credits much of his successes to his relationship management skills, which has led him to become an accomplished business development and strategy executive in the media world.  

Alex Cano joins Global Media Fusion with 20+ years of multiple disciplinary and varied industry experience.  Most recently, Alex was the General Manager for Bankrate’s Home Equity business.  With full operational and financial responsibility, he successfully expanded the partner portfolio with top institutions such as Bank of America and PNC, leading to unprecedented growth against macro-economic headwinds in 2019.  

Prior to Bankrate, Alex spent 2 years as a negotiation consultant for a handful of Fortune 500 companies, yielding them over $340mm in incremental profit by assisting in the preparation and execution of large commercial negotiations as well as coaching executives.  Alex spent the first 17 years of his career in the media space working for companies such as Discovery Networks, Sony Pictures Television International, HBO, TiVo and DIRECTV where he established and successfully transformed business units into high yielding growth engines.  

While at Sony, Alex led research teams for both ad-sales and distribution for the Latin American market.  At DIRECTV, by conceiving and introducing new products, he directly contributed to the explosive growth in Latin America, tripling revenue in less than 4 years.  Alex Cano credits much of his successes to his relationship management skills, which has led him to become an accomplished business development and strategy executive in the media world.  

KEVIN GILBERT

KEVIN GILBERT

Kevin T Gilbert is an award winning photojournalist, expedition leader, and photography evangelist based in Washington State.  He is a Panasonic Lumix Global Ambassador and is a leading voice for getting it right in the camera!

For over 30 years, Kevin has been shooting news and features of the world, from the White House to halls of Capitol Hill, Super Bowls to Superpower Summits, from the jungles of Borneo to the behind the scenes of TV’s biggest reality shows. 

Kevin is the 5-time President of the White House News Photographers Association where he won over 40 awards in the annual Eyes of History photo contests.  During his time on the streets of DC, he has photographed four sitting Presidents, as well as two fictional Presidents during a stint shooting on The West Wing television show for NBC.

In 1997, Kevin teamed up with reality television super-producer Mark Burnett, and has shot over 20 television productions including The Apprentice with Donald Trump, Eco-Challenge, The Contender, Rock Star INXS, and others.   

He complimented his reality television work, becoming the first contract still photographer for Discovery Channel, Animal Planet, and TLC, shooting stills all around the world.  Kevin has shot in 81 countries and 7 continents.

Kevin is the founder of Blue Pixel, one of the country’s most influential digital creative groups. Currently, they are working to finish a 2-hour documentary about the Climate Pledge Arena, and a behind the scenes photography book that will premiere on opening night.

Kevin lives photography and storytelling, and can always be found having fun, helping others to achieve success in photography, chasing the light, and enjoying the moment, one frame at a time.  Kevin has spoken at TED, Google, B&H, and many other corporate companies that stress creativity.

He is a proven project manager and photography leader. most notably coordinating coverage of 5 Presidential campaigns, team photo efforts on reality TV shows for Mark Burnett, and coordinating and developing 7 years of curriculum for Best Buy internal and external trainings.

Kevin lives near Seattle, WA with his wife and PhotoCoaches™ partner Jamie Schander, their 7-year-old daughter (and main unpaid models) Viola Grace, and 2 year old Nathaniel James.  He shoots or films almost everyday.

Kevin T Gilbert is an award winning photojournalist, expedition leader, and photography evangelist based in Washington State.  He is a Panasonic Lumix Global Ambassador and is a leading voice for getting it right in the camera!

For over 30 years, Kevin has been shooting news and features of the world, from the White House to halls of Capitol Hill, Super Bowls to Superpower Summits, from the jungles of Borneo to the behind the scenes of TV’s biggest reality shows. 

Kevin is the 5-time President of the White House News Photographers Association where he won over 40 awards in the annual Eyes of History photo contests.  During his time on the streets of DC, he has photographed four sitting Presidents, as well as two fictional Presidents during a stint shooting on The West Wing television show for NBC.

In 1997, Kevin teamed up with reality television super-producer Mark Burnett, and has shot over 20 television productions including The Apprentice with Donald Trump, Eco-Challenge, The Contender, Rock Star INXS, and others.   

He complimented his reality television work, becoming the first contract still photographer for Discovery Channel, Animal Planet, and TLC, shooting stills all around the world.  Kevin has shot in 81 countries and 7 continents.

Kevin is the founder of Blue Pixel, one of the country’s most influential digital creative groups. Currently, they are working to finish a 2-hour documentary about the Climate Pledge Arena, and a behind the scenes photography book that will premiere on opening night.

Kevin lives photography and storytelling, and can always be found having fun, helping others to achieve success in photography, chasing the light, and enjoying the moment, one frame at a time.  Kevin has spoken at TED, Google, B&H, and many other corporate companies that stress creativity.

He is a proven project manager and photography leader. most notably coordinating coverage of 5 Presidential campaigns, team photo efforts on reality TV shows for Mark Burnett, and coordinating and developing 7 years of curriculum for Best Buy internal and external trainings.

Kevin lives near Seattle, WA with his wife and PhotoCoaches™ partner Jamie Schander, their 7-year-old daughter (and main unpaid models) Viola Grace, and 2 year old Nathaniel James.  He shoots or films almost everyday.

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