ABOUT US

ABOUT US

LAUREN HIRSCH WILLIAMS

LAUREN HIRSCH WILLIAMS

ROBERT BLAGMAN

ROBERT BLAGMAN

Lauren Hirsch-Williams has a unique blend of backgrounds – from being a Fortune 100 corporate executive to entrepreneur and consultant. Her expertise lies in understanding the creative path to 

Lauren Hirsch-Williams has a unique blend of backgrounds – from being a Fortune 100 corporate executive to entrepreneur and consultant. Her expertise lies in understanding the creative path to 

best reach consumers and motivate them to action. With over 30 years experience of brand strategy, creative execution and production excellence, she brings a wealth of knowledge to consumer driven projects.

After starting her career in the advertising agency media world, Lauren became a Worldwide Director of Advertising and Consumer Communications at PepsiCo. This role has only been held by a handful of people. She was accountable for overseeing brand and corporate advertising on Frito-Lay’s 15+ brands, including Doritos, Tostitos, Lays, Ruffles and Cheetos among dozens of other brands. This role included strategic and creative work in over 40 countries.

In that role, she was part of the team that pioneered product placement in the entertainment industry as an innovative alternative to traditional advertising. This began with her Hollywood studio-related work on high profile, Oscar-nominated films such as Rainman, featuring Cheetos (Dustin Hoffman’s ‘crutch’ in the film), and Back to the Future, which featured Pepsi and Doritos products throughout.

She was responsible for over $250M dollars in production budgets that supported $1B+ in media spending and spearheaded a massively successful creative advertising platform that was credited with an increase of 11% on a billion dollar brand: Doritos. In addition, Lauren was responsible for creating aggressive and innovative marketing campaigns on other large-scale and small-scale businesses via stellar execution in consumer communications, including packaging design, PR, and outdoor media on top of traditional TV, print and radio. 

Lauren was also part of a pioneering group of entrepreneurs creating online crowdsourcing sites. She created and founded MovieHatch.com in 2007 to fill a much-needed solution to the film - entertainment industry problem of using a “ gut guess” as its method for decision-making on original content. MovieHatch secured audiences up front – prior to investment in production – with both online and offline marketing promotions and events to improve a project’s ROI and to build a strong digital following.

In an entrepreneurial role, Lauren has consulted on consumer insights and communications in a vast range of industries in both the online and offline world, including online gaming, consumer packaged goods, consumer services and B-to-B services. During the Internet boom of the late 90s, Lauren began working as a strategic marketing advisor for tech focused companies from home goods to artificial intelligence technology. 

best reach consumers and motivate them to action. With over 30 years experience of brand strategy, creative execution and production excellence, she brings a wealth of knowledge to consumer driven projects.

After starting her career in the advertising agency media world, Lauren became a Worldwide Director of Advertising and Consumer Communications at PepsiCo. This role has only been held by a handful of people. She was accountable for overseeing brand and corporate advertising on Frito-Lay’s 15+ brands, including Doritos, Tostitos, Lays, Ruffles and Cheetos among dozens of other brands. This role included strategic and creative work in over 40 countries.

In that role, she was part of the team that pioneered product placement in the entertainment industry as an innovative alternative to traditional advertising. This began with her Hollywood studio-related work on high profile, Oscar-nominated films such as Rainman, featuring Cheetos (Dustin Hoffman’s ‘crutch’ in the film), and Back to the Future, which featured Pepsi and Doritos products throughout.

She was responsible for over $250M dollars in production budgets that supported $1B+ in media spending and spearheaded a massively successful creative advertising platform that was credited with an increase of 11% on a billion dollar brand: Doritos. In addition, Lauren was responsible for creating aggressive and innovative marketing campaigns on other large-scale and small-scale businesses via stellar execution in consumer communications, including packaging design, PR, and outdoor media on top of traditional TV, print and radio. 

Lauren was also part of a pioneering group of entrepreneurs creating online crowdsourcing sites. She created and founded MovieHatch.com in 2007 to fill a much-needed solution to the film - entertainment industry problem of using a “ gut guess” as its method for decision-making on original content. MovieHatch secured audiences up front – prior to investment in production – with both online and offline marketing promotions and events to improve a project’s ROI and to build a strong digital following.

In an entrepreneurial role, Lauren has consulted on consumer insights and communications in a vast range of industries in both the online and offline world, including online gaming, consumer packaged goods, consumer services and B-to-B services. During the Internet boom of the late 90s, Lauren began working as a strategic marketing advisor for tech focused companies from home goods to artificial intelligence technology. 

In 2004 Robert wanted to serve the changing global media landscape. so he expanded his already hugely successful consultancy to include distribution, syndication, advertising and marketing in more than 30 international countries, including Western and Eastern Europe, Russian and Asia. His annual marketing billing averaged $60 million from 2002 – 2010. Robert has consulted and or managed marketing for well in excess of 50 varied companies since 2000.

In 2004 Robert wanted to serve the changing global media landscape. so he expanded his already hugely successful consultancy to include distribution, syndication, advertising and marketing in more than 30 international countries, including Western and Eastern Europe, Russian and Asia. His annual marketing billing averaged $60 million from 2002 – 2010. Robert has consulted and or managed marketing for well in excess of 50 varied companies since 2000.

Robert has been creating, producing and syndicating television programming for national and international TV networks for over 20 years. He had an average of 4,000 annual hours of programming airing throughout the world from 2007 -2013 and continues to add new programming to that roster. Robert has a keen and unique professional relationship with a great number of media and marketing companies throughout the world. 

Robert was Vice President, National Sales Manager at Katz Communications, American TV Sales division and sold/created more than a documented $1.4 billion of commercial airtime. 

·      He was the youngest executive to be promoted to Vice President in the company’s 80 year history.

·      He worked with KCOP-TV in Los Angeles as Vice President, National Sales Manager and then the Walt Disney Company as the Vice President, National Sales Manager for Disney’s broadcast division.

·      Robert and partners built, created, developed and managed a new TV network in Eastern Europe, a post-Communist Eastern Europe.

·      He partnered with Eicoff & Co. a division of Ogilvy & Mather and won the “Best Corporate Transactional TV Program” award for Kodak.

·      In 1998, he was also named “One of The Top Ten Media Executives Leading Us Into the 21st Century” by Response Magazine.  

Robert has been creating, producing and syndicating television programming for national and international TV networks for over 20 years. He had an average of 4,000 annual hours of programming airing throughout the world from 2007 -2013 and continues to add new programming to that roster. Robert has a keen and unique professional relationship with a great number of media and marketing companies throughout the world. 

Robert was Vice President, National Sales Manager at Katz Communications, American TV Sales division and sold/created more than a documented $1.4 billion of commercial airtime. 

·      He was the youngest executive to be promoted to Vice President in the company’s 80 year history.

·      He worked with KCOP-TV in Los Angeles as Vice President, National Sales Manager and then the Walt Disney Company as the Vice President, National Sales Manager for Disney’s broadcast division.

·      Robert and partners built, created, developed and managed a new TV network in Eastern Europe, a post-Communist Eastern Europe.

·      He partnered with Eicoff & Co. a division of Ogilvy & Mather and won the “Best Corporate Transactional TV Program” award for Kodak.

·      In 1998, he was also named “One of The Top Ten Media Executives Leading Us Into the 21st Century” by Response Magazine.  

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GET IN TOUCH

Would you like to learn more about us and our opportunities and projects?

Then please click the button below and send us your contact details.

We look forward to hearing from you!

Would you like to learn more about us and our opportunities and projects?

Then please click the button below and send us your contact details.

We look forward to hearing from you!

Select members of our team:

Select members of our team:

Michael Raounas

Michael Raounas

Renee Rochman

Renee Rochman

Tim Armes

Tim Armes

Joe Belmonte

Joe Belmonte

Phoebe Clarke

Phoebe Clarke

Dusty Hardman

Dusty Hardman

Andy Kozlov

Andy Kozlov

Irakli Kacharava

Irakli Kacharava

Lauren Williams - Robert Blagman

Lauren@GlobalMediaFusion.com

Messages Only : +1-646-504-7414

Los Angeles - New York - London

Coming Soon : Other fun places

Lauren Williams - Robert Blagman

Lauren@GlobalMediaFusion.com

Messages Only : +1-646-504-7414

Los Angeles - New York - London

Coming Soon : Other fun places

Copyright 2017  Global Media Fusion, Inc.

Copyright 2017  Global Media Fusion, Inc.

PLEASE  CONTACT ME!

PLEASE  CONTACT ME!

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